How Anthropology Shapes Ethical AI Design
Introduction
As we stand on the cusp of a revolutionary transformation, the integration of artificial intelligence into human society demands a human-centric, culturally-aware approach. Drawing from my journey through anthropology and product innovation at leading companies like IDEO, Salesforce, AWS, and now WayFound, I argue that our future depends on designing AI systems that align with universal human values.
From Anthropology to Tech Innovation
My roots in anthropology and liberal arts were shaped in contrast to a family of engineers. This background provided me with a deep appreciation for human behavior, cultural diversity, and the subtle nuances of communication. Rather than working from code-first paradigms, I approached innovation by asking: What do humans really need?
This question led me to groundbreaking roles at global firms. At IDEO, I pioneered anthropological methods in design. At Salesforce, I led the redesign of the Lightning Experience by aligning it with real salespeople's mental models. These experiences taught me that successful tech products emerge not just from data but from deep human insights.
The Rise of AI-Sapiens
At WayFound, we envision a future where AI agents—what we call "AI-sapiens"—work alongside humans as colleagues. We’re not merely building tools; we’re onboarding intelligent entities into our corporate cultures. These agents must reflect brand values, align with ethical standards, and interact with kindness and context-awareness.
Most AI development today emphasizes technical accuracy. At WayFound, we go further by embedding human values into agents. Using anthropology as a guide, we ensure that our agents don’t just answer correctly—they behave appropriately.
Why Human Values Matter in AI
During my global solo travels, from Mongolia to Ethiopia, I experienced firsthand the universal traits of humanity—like smiling at strangers, nonverbal empathy, and kindness. These experiences crystallized a profound insight: while cultures differ, there exists a set of shared human behaviors that can—and should—be infused into AI design.
This is especially critical as AI becomes more autonomous. The question is not just "Can the AI complete the task?" but "Does it do so in a way that reflects who we are and what we value?"
Redefining Intelligence and Career Readiness
We’re entering an age where logical and verbal intelligences are easily replicated by machines. But humans excel in emotional, bodily, and somatic intelligence. From public speaking to sailing, activities that engage our full humanity are becoming increasingly important.
For future generations, the essential skills are not coding or rote memorization but adaptability, resilience, and optimism. These qualities will empower individuals to thrive in an unpredictable world.
Designing for Augmented and Autonomous Intelligence
AI is not just a tool—it’s a partner. Whether it’s ghostwriting blogs or managing complex data workflows, AI augments human capability. But this augmentation often hides job displacement. It’s crucial to address this openly and prepare the workforce accordingly.
At WayFound, we develop AI managers who supervise and align other AI agents, ensuring they contribute meaningfully to organizational goals. These managers don't just execute—they strategize, collaborate, and evolve.
Conclusion: The Future is Human-Centered
We are birthing a new species. Just as parenting shapes the next generation, our choices today will define the nature of AI-sapiens. Will they reflect the best of humanity—our kindness, empathy, and cultural wisdom—or will they mirror our worst traits?
I believe in a hopeful path. Through anthropology, ethical design, and a commitment to universal values, we can ensure AI becomes not a threat but a trusted partner in shaping a better future.