531 Social Uses Wayfound’s Agent Supervisor to Improve Product and Accelerate Growth

About 531 Social

531 Social is a new yet fast-growing LinkedIn social selling solution that uses an AI agent to coach business professionals on generating high-performing content, increasing engagement, and driving more pipeline. Founded by social selling consultant and sales leader Darren McKee using his proven methodology honed over the years, the solution attracted hundreds of paid subscribers in just the first few weeks after launch and continues to see rapid growth.

About Wayfound

Wayfound is the AI Agent Supervision platform used by leading SaaS companies to monitor, evaluate, and improve their AI agents in real time — enabling safe deployment, higher adoption rates, and better business outcomes.

The Challenge: Rapid Growth Without Agent Performance Visibility

As 531 Social’s user base scaled rapidly after launch, CEO Darren McKee quickly realized he needed deeper visibility into how his AI agent behaved across thousands of real-world interactions. Adoption was high, but so was variation in user behavior, and Darren wanted a way to detect problems early, identify power users, prevent churn, and build a data-driven feedback loop for continuous improvement of his product.

Manual review of logs wasn’t feasible, and engineering resources were already focused on new product feature buildouts. He sought an automated, real-time way to see what was happening with the agent and without requiring technical expertise.

That’s when 531 Social turned to Wayfound.

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531 Social grew to nearly $60K ARR in just a few weeks. With that acceleration came increasing unpredictability:

• Users were adopting the agent for use cases the team hadn’t originally anticipated.
  
• Customer sentiment and satisfaction varied dramatically across interactions.
  
• Manual log review wasn’t enough to catch knowledge gap problems or patterns early.
  
• Upsell and churn prevention opportunities were buried inside individual conversations.
  
  

Darren summarized the challenge simply: “Our users were engaging with the 531 Social AI agent constantly, but we didn’t have good visibility into how well that agent was performing. Was it meeting expectations? Where was it delighting or sliding? Was it creating any issues with the brand? These are questions we didn’t have easy answers for in an automated way.”

To maintain momentum — and to protect the customer experience as new users onboarded — 531 Social needed real-time supervision.

Why 531 Social Chose Wayfound

Darren turned to Wayfound to get instant visibility into agent performance, customer emotion, and interaction quality. Wayfound provided:

• Immediate insight into user behavior: Darren credits that not only does it help him understand what the AI agent is doing, he can see how that’s driving certain user behaviors. “For example, this is a really big prospect actually asking a ton of questions of our agent right now.”
• A practical early warning system: When Wayfound flags conversations as “red,” Darren is instantly notified so he can intervene accordingly. “If I see somebody red, I immediately call or DM them.”
• Improvements to the product experience: Wayfound rapidly reveals important knowledge gaps so they can train the model, so that the user experience continuously improves.
• Identification of power users: Wayfound gives Darren a measurable way to prioritize customer advocacy and organic marketing. “My favorite part about it is identifying power users and then reaching out to them, in hopes they will talk about their positive experience. And it’s working!”

What began as a tool for visibility quickly became part of 531 Social’s daily operating system. Darren says he reviews Wayound’s data several times a day, and addresses any urgent alerts as they arrive to his inbox.

How 531 Social Uses Wayfound

Wayfound is now central to how Darren manages the 531 Social customer experience, revenue opportunities, and agent quality to protect his brand and that of the company. 531 Social uses the platform in several high-impact ways:

1. Customer Success Early Warning System

Wayfound alerts Darren the moment an interaction shows signs of frustration or confusion. “It’s an amazing tool for post-sale insights.” These red-flag moments often lead directly to customer outreach, churn prevention, and even upsells.

2. Real-Time Revenue Protection and Expansion

Darren actively uses Wayfound for signals on where he should reach out to at-risk users and convert conversations into opportunities. He shared a specific example from Wayfound supervising the agent interaction: Wayfound flagged a user with a “critical” pattern. Darren drilled into the conversation further and then reached out to the user immediately. The user gave him valuable feedback, which has since resulted in an upsell opportunity.

3. Product Feedback and Continuous Improvement

Patterns in Wayfound help the team refine prompts, improve workflows, and adjust the roadmap. “Wayfound will let us know when the agent-to-user interaction is maybe doing some things we wouldn’t expect or want. Wayfound points me where to look, I can scroll down, find the frustration, and understand exactly what happened and address it in the product with my team so it doesn’t happen again.”

What’s Next for 531 Social

With Wayfound, 531 Social and Darren have a clear, metrics-focused scorecarding system to monitor their agent’s performance over time. 

“It took our engineer only minutes to hook up Wayfound to our product and for us to start getting insights we could act on. Every minute of engineering time counts at this early stage, so this has been a huge advantage for us to bring in this type of capability with such little lift.”

531 Social is now launching an account-based subscription to its initial offering of individual subscriptions, which brings it into B2B enterprise account management. Darren sees Wayfound as a critical partner in this expansion to help protect the experience for those business accounts and their users. 

“Any product using an Agent experience with its users should be using Wayfound, because I just don’t see how you wouldn’t want this type of information that you can move on quickly to deliver a great experience,” he summarizes.

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